Project

Heetch — Illustration & Brand Enhancement

We developed a custom illustration system for Heetch’s email communications, refining their visual identity in a highly competitive market.

• Defined a consistent color palette and typography for brand recognition.

• Created a set of illustrations conveying the brand’s values: proximity, friendliness, fun, and inclusivity.

• Strengthened the brand’s personality with visuals that reflect its approachable and energetic spirit.